You’re probably heard of “going viral”… but is going viral really a good strategy?

Obsessing over getting your next big break isn’t a strong strategy, but incorporating video content into your social media plan where it makes sense is! A strong social media strategy includes static and moving imagery, engaging the audience in different ways depending on the topic.

For many nonprofits, coming up with the right idea is the first roadblock to skipping video content. Try these 6 ideas as you plan your future social media schedule!

INFORM:

Record small pieces of thought leadership

Record snippets of your programs and use text overlay to describe them

Host a mini “podcast” interview with a volunteer, employee or beneficiary

ENTERTAIN:

Find trends to apply to your organization

Crowdsource scripted light content with your team

Have a volunteer or team member post video stories during an event

Looking for a partner to support your social media strategy? Contact us today!