Are your social posts packed with good info — but not seeing much action?

One likely culprit? Too many calls to action (CTAs). When you ask for everything… people often do nothing. Here’s what works better: one clear CTA at a time. Here’s how to do it — and why it works.

Real-world examples:

1. The “Donate” CTA

Instead of: “Follow us, read our story, and consider donating.”

Try: “Your $25 gift provides 3 nights of safe shelter. Donate now to make a difference today.”

2. The “Volunteer” CTA

Instead of: “Come to our event, share this post, and sign up to volunteer!”

Try: “We’re looking for 5 volunteers for our next event. Interested? Sign up by Friday.”

3. The “Learn More” CTA

Instead of: “Check out our blog, podcast, and latest report.”

Try: “Our 2024 Impact Report is here. See how your support made a difference. Link in bio.”

Want to make your CTAs stronger?

• Make it clear

• Make it actionable

• Make it easy

• Make it urgent (if needed)

• Stick to one thing at a time

This simple shift can dramatically improve engagement — and reduce confusion. Need help tightening up your messaging and driving action? Let’s chat!