Is your email open rate low? Your subject lines may be the reason. 

Email subject lines are like a first impression: When someone receives your nonprofit email, they should be enticed to open it. A well-crafted subject line will catch the recipient’s attention. In short: email subject lines are crucial to your campaign.

• Subject lines determine if your email will even be open. They are the primary factor for whether your email is opened. Strong subject lines entice opening and engage recipients. 

• Vague subject lines can trigger spam filters. If your email is caught by a spam filter, you risk the recipient never seeing it at all. 

• Compelling subject lines are a direct conversion to engagement. Not only will a strong subject line increase your open rate, but it will also increase your click rate. 

The next time you work on an email campaign, try these subject lines:

Newsletter

It’s here! News from Banana Lovers

5 ways your donation impacted us this week

Open for allllll the Happy Hippos news

The worst thing happened this week

We had over 100 volunteers THIS WEEK!

Donation Request

With your help, we can provide 1,000 meals this week.

We can’t do this without you. Will you join us today?

Our campaign ends in 12 hours — will you help us reach our goal?

We’re $1,000 from our goal – will you help?

Thank You

THANK YOU – you’re a Hippo Hero

Your donation made a huge difference – here’s how

We reached our goal thanks to YOU!

Our hearts are overflowing – thank you!

Extending our gratitude