We get it — watching follower counts and “likes” tick up can feel like progress.

But here’s the truth: vanity metrics aren’t the same as real impact.

Having 10K followers doesn’t automatically mean you’re making an impact. And having 300 doesn’t mean that you aren’t. Vanity metrics ≠ mission success.

“But the algorithm!” We know. But here’s the thing… It’s much better to have 100 engaged followers than 10K who scroll past your work.

Because good marketing doesn’t chase numbers — it moves people.

Here’s what to focus on instead:

• Are people taking action (donating, volunteering, showing up)?

• Are you building trust and community?

• Are you sharing stories that reflect real-world change?

• Are you turning awareness into advocacy?

That’s the kind of impact that moves missions forward — even if it doesn’t trend on Instagram.

At Catalyst Collective, we help nonprofits craft marketing strategies rooted in mission, not vanity. Want support refocusing your approach? Let’s chat!